Ah, CHURCH archetypes!
they HELP predict how likely PEOPLE are to ENGAGE WITH YOUR CHURCH.
There are
12 archetypes
in total, each with its own Idiosyncrasies and charms. You've got your TEACHERS, your VISIONARIES, your CATALYSTS, your ENTHUSIASTS, and so on. It's like a big personality test for CHURCHES.
But don't be fooled by their whimsical names — CHURCH archetypes are serious STUFF. They help CHURCHES create a consistent image and message, making it easier for PEOPLE to remember and connect with YOUR CHURCH.
So, whether you're a COURAGEOUS PIONEER, a JOYFUL ENTHUSIAST or a FEARLESS REVOLUTIONARY, there's an archetype out there that's just right for youR CHURCH.
Happy branding!
